Meet the Senior Team Behind Norseman Projects

Experienced leaders in RF/wireless certification, regulatory strategy, and transatlantic market entry — dedicated to helping European tech companies achieve predictable success in North America.

FCC
Certification Experience
CE
Certification Experience
PTCRB
Carrier Certification
ISED Canada
Certification Experience
FDA Pre-Test
Guidance & Alignment

Meet the senior team

Senior-led, hands-on delivery. Every engagement is run by principals with proven track records in regulated, cross-border environments — no juniors, no hand-offs.

Paal Selnaes

Director & Founder

London, UK

FCC · PTCRB · ISED12 patentsRF/WirelessUS carrier validation

Founded Norseman Projects to help European hardware companies navigate North American certification and market entry — drawing on decades of hands-on experience in RF/wireless product development, FCC compliance, carrier approvals, and cross-border execution.

Project lead on a landmark FCC and US carrier certification for a children's wearable, developing one of the first wearable-specific testing frameworks and securing the first formal FCC approval for a child wearable with full two-way voice capability. Co-inventor of 12 patents in wearable technology and RF integration.

Anders Broms

Global Business Developer

Stockholm, Sweden

8 patentsIoT · LoRa · EMEA/APAC

Senior executive with deep IoT, telecom, and software expertise developed through leadership roles at global telecom companies spanning EMEA and Asia Pacific. A core member of the 2012 team behind the first FCC approval for a child wearable with two-way voice.

Later led the commercial introduction of LoRa technology into Europe for a US IoT hardware company — driving market expansion, partner alliances, and commercial validation across IoT and LPWAN. Brings transatlantic business development, regulatory alignment, partner introductions, and investor risk mapping to European teams pursuing US market access.

Will Darden

Senior Advisor and SME

North Carolina, USA

RF SMENorth Carolina

Senior Advisor and SME to Norseman Projects, based in North Carolina — providing on-the-ground RF expertise, US regulatory relationships, and operational continuity for European clients navigating FCC, ISED, and carrier certification.

An RF engineer by background, Will has held senior engineering and operations roles in North American wireless. At Norseman he focuses on RF compliance, antenna optimisation, and technical pre-submission review.

Our Track Record

These milestones reflect the senior expertise and disciplined execution that define Norseman Projects. From pioneering wearable certification frameworks to enabling predictable North American market entries, our work delivers real, measurable results for European tech teams in regulated environments.

2011–2013

First FCC approval for a voice-capable child wearable with 4G connectivity

Led development of a new FCC testing framework for wearable devices in partnership with a major US carrier — securing the first formal FCC letter of approval for a wearable with unrestricted calling features. The testing protocols established continue to influence FCC guidelines and industry practices for consumer wearables today.

IP portfolio

20 collective patents in wearable & wireless technology

The Norseman team holds 20 patents across wearable technology, RF integration, antenna systems, and wireless hardware design. This IP foundation enables European clients to avoid common design pitfalls, reduce compliance risk, and accelerate development cycles across MedTech, IoT, RF/Telecom, and defense-adjacent sectors.

Ongoing

Fewer PCB respins on regulated wireless projects

Pre-lab gap analysis, RF alignment, and documentation preparation have helped avoid costly redesign loops across multiple European IoT and MedTech clients entering North America — enabling first-pass FCC/ISED/PTCRB approvals and preserving budgets in high-stakes environments.

MedTech · Defence · RF/Telecom

Secure cross-border market entries in complex regulated sectors

Guided European hardware teams through ITAR/EAR export controls, FDA wireless guidance alignment, and carrier-specific requirements to achieve full commercial launch in the U.S. and Canada — with product-specific roadmaps, built-in risk registers, and disciplined execution across sensitive sectors.

Ongoing

Flexible engineering delivery

Norseman works with a client's engineering team or partner, or can take pre-certification and certification end to end in close cooperation with the client. Support covers antenna optimisation and regulatory validation across automotive, defence, medical and utility sectors.

Ready to achieve similar results for your North American entry? Our senior-led approach turns regulatory complexity into competitive advantage.

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Location

London, United Kingdom

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